Maximize you.
Faster. Easier.

After almost 25 years of experience in (top) sports, martial arts and business, I have seen how most people fail to maximize their personal and business potential. 

As a Health Coach I guide you to get laser focused on your goals, understand your driving values and create lasting habits. We will make a plan to biohack your body & brain to the next level. Lose weight, gain muscle, get smarter, be more focused and gain energy. 

Are you ready to unleash your lion within?

Roderick de Leeuw, MSc, BSc, CHPC*, ACC*

* Exp. graduation Q1 and Q2 of 2020

What do think

Make a change.
Make a plan.

Whether you believe there is unused potential inside of you or limitations that keep you from making the impact you could be making in your life, you feel that it’s time to get to the source of the matter. 

As a Human Potential Coach it is my goal to help you speed up this process, understand your values, clarify your goals, remove your obstacles, optimize your biology and work together to build new habits that help you move forward in the right direction. Pick one of the plans below to get started or set up a  free introduction call.  


Introduction Call

  • Frequency: Before program or session
  • Duration: 1 hour
  • Medium: Video call or in-person
  • Discuss your goals
  • Feel if we have the right 'click'
  • Create customized coaching plan
  • Schedule first session(s)

Impact Package

175 per month
  • Period: 3 months (or more)
  • Frequency: 2 sessions per month
  • Duration: 1 hour per session
  • Medium: Video call or in-person
  • Learn key health basics
  • Realize personal & business goals
  • Learn how to prioritize and focus
  • Apply a holistic approach
  • Create drastic & lasting change

Refocus Session(s)

99 per session
  • Frequency: 1 (or more)
  • Duration: 1 hour per session
  • Medium: Video call or in-person
  • Improve your health & performance
  • Clarify personal & business goals
  • Increase your focus & effectivity
  • Optimize your habits


I can help


Easily, painlessly, structurally and in less time


Brain optimized nutrition and patterns


Experience based 80/20 approach for business & health


Identify your barriers and unlock your true potential


Improve your output, increase focus and reduce stress


1-on-1 self-defense and martial-arts training sessions


Don't aim for perfection. Maximize for reality


A 25 year track record in sports and nutrition


Business Bachelor & Master + Coaching & Nutrition education


To be certified by the International Coach Federation (ICF)


Stay the captain of your ship without force or judgment


Give the feedback (in the way) you need


Nothing beats a personal meeting, besides not having time for one



why do i do this?

I to


By making an impact to the best of my abilities


Meet different people and not being in a 9 to 5 routine


Smile while we make some serious changes


Certified Human Potential Coach (CHPC)

Title received upon completion of the renown – and ICF certified – coaching education of the Human Potential Institute. The course is taught from the United States and London.

Associate Certified Coach (ACC)

After completion of a ICF certified coaching program an extra (optional) accreditation path for ACC level can be pursued. This requires (i.a.) a mentor training program and 100 hours of (peer reviewed) practice coaching hours.

Master of Science (MSc)

Following my Bachelor of Science, I specialized in the field of ‘Entrepreneurship and New Business Venturing’ at same university and received a Master of Science degree upon completion.

Master of Science (MSc)

Following my Bachelor of Science, I specialized in the field of ‘Entrepreneurship and New Business Venturing’ at same university and received a Master of Science degree upon completion.

Research Study

Research study in Sociology including Bachelor thesis. Completed with a 'high pass'.

My experience

Krav Maga

Practicing the MMA system of self-defense, combat and fighting, VIP and third-party protection that creates ability to handle or avoid conflict situations. Rank: Graduate Level 1 (6th rank). Period: 4 years.


Practiced the art of full contact thaiboxing at one of the most technically advanced schools in the Netherlands.
Period: 3 years.


Trained at this (in)famous full contact kickboxing gym on the South side of Rotterdam, led by kickboxing legend Jan Oosterbaan. Period: 2 years.


I was a practitioner and trainer in the Brazilian martial art that connects folklore, music, acrobatics and combat into one.
Period: 7 years.


Learned the basics of martial arts by practicing Karate. Rank: Orange belt with green slip. Period: 3 years.

Speed skating

Trained every day of the week (speed skating, cycling, running, rollerblading, fitness). Reached 6th place on the Dutch national sprint rankings, despite a structural injury. Period: 12 years.

My experience

Project Manager & Business Developer

As a freelancer responsible for 2 key strategic projects to help maximize the online potential of one of the largest pottery players in the world.

Business Strategist & Growth Hacker

For this growth hacking agency I helped startups, scaleups & corporates decide to pivot, persevere or simplify. Also worked as Online Marketing Manager, Category Manager and Business Developer.

Interim CEO

Developed comprehensive company vision, strategy and re-branding concept for the re-launch of this disruptive e-commerce and fintech startup.

Category Manager & Formula Lead

Responsible for several strategic groups (~0.5 Billion) and 4 category teams for one of the worlds largest customer electronics chains (European Best Buy).

Buyer & Product Manager

Responsible for both the largest margin driver and subsequently one of the biggest groups in turnover for one of Europe's biggest online customer electronics chains.

'The greatest gift is not being afraid to question'

Besides one-on-one coaching sessions I also offer other options, ranging from employee training on emotional intelligence to self-defense workshops that build both physical and mental resilience.

Whether you want increase the performance of your team, look for a creative team outing or have any other questions, please don’t hesitate to get in touch. Please do check out the FAQ first.

If you’d like to maximize your potential and get coached do setup a free orientation call or check out the coaching page if you’d like some more information first. 

No worries. We will just shorten the number of sessions and you pay the agreed session price for the sessions you did take.

Of course, this does makes me slightly vulnerable, but I believe customer satisfaction comes from flexibility and I trust in my clients not to take advantage of this. 

Life happens. Just get in touch within 24 hours of our appointment and we reschedule when it fits you best.

If you have to cancel less then 24 hours before our appointment, it is likely I will not be able to fill the gap. Therefore I will charge half of the agreed fee. 

Simple. You get your money back. Even when you purchased a Coaching Program or Recurring Package.

It’s all about impact and if there is no match, let’s shake hands and move forward. I will gladly refer you to someone who might better suit your needs if appropriate. 

The International Coach Federation (ICF) is the leading global organization dedicated to advancing the coaching profession by setting high standards, providing independent certification and building a worldwide network of trained coaching professionals.

As the world’s largest organization of professionally trained coaches, ICF confers instant credibility upon its members. ICF is also committed to connecting member coaches with the tools and resources they need to succeed in their careers.

ICF offers the only globally recognized, independent credentialing program for coach practitioners. ICF Credentials are awarded to professional coaches who have met stringent education and experience requirements and have demonstrated a thorough understanding of the coaching competencies that set the standard in the profession. Achieving credentials through ICF signifies a coach’s commitment to integrity, understanding and mastery of coaching skills, and dedication to clients.


The human potential institute is a global coach training and human development company. It was established in 2015 by Dave Asprey, founder and CEO of Bulletproof, and internationally-renowned human potential teacher, Dr. Mark Atkinson. In contrast to various other coaching programs focus is not only placed on the practice of coaching (‘how to enable a desired change’), but about creating the right breeding ground for the change to occur and last. During the course of 8 months and the following (optional) ICF-accreditation process the following topics are studied to provide clients with a holistic solution to make an impact on requested topics.

1. Health & Wellnessimproving health and physical/psychological capacity
For example, reducing weight and body fat percentage, improving energy levels, making positive changes in nutrition and lifestyle, enhancing well-being, resilience and happiness.

2. Performance reaching a destination
For example: unlocking potential, working with self-limitations, shifting mindset and perspective, asking different questions, creating a positive mental attitude, working with challenges, self-leadership, setting and achieving work or sales targets.

3. Skillsdeveloping new skills and abilities
For example: managing stress, changing a specific behavior/habit, accessing creativity, becoming assertive, improving communication, making better decisions, improved productivity and becoming a more effective leader.

4. Personal developmenttransforming consciousness, perceptions, and beliefs, clarifying and living their values, and finding meaning
For example: enhancing self-awareness, becoming kinder and more patient, getting clarity on and living their life purpose, cultivating a meaningful spiritual life and developing a mature self-confidence.

Take your mind and body to new limits.


CHPC: Certified Human Potential Coach
This is the title received upon successfully completing the renown – and ICF certified – coaching education at the Human Potential Institute. The international course is taught from the United States and London. Besides the extensive course material there is a minimum of 50 hours of (peer reviewed) coaching practice hours and several tests.​

ACC: Associate Certified Coach
When a coaching course has gone through the extensive ICF-certification procedure, the successful completion allows one to apply for the extra (optional) accreditation path to the ACC-level. In order to achieve this a student should successfully complete the Coach Knowledge Assessment (CKA), vow to the Code of Ethics and have a total of 100 hours of (peer reviewed) practice coaching hours.

BSc: Bachelor of Science
I have studied Business Administration at the acclaimed business university Erasmus University, in Rotterdam the Netherlands. Upon successful completion of the three-year program I received a Bachelor of Science degree.

MSc: Master of Science
Following my Bachelor of Science, I have specialized in the field of ‘Entrepreneurship and New Business Venturing’ at same university. Upon successful completion of the 1-year program I received a Master of Science degree.

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