Health Coaching for Founders & Executives - Human Potential Coaching
For founders and executives

Health is always on your backlog.Just never at the top.

Something else always feels more urgent, simpler or more impactful. We make your health the thing that gets done, around work and family, inside the week you already have.

★★★★★ 100% 5-star rating
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Who this is for.And who it isn't.

This is for you if you
  • Run a company or team, and your week is full
  • Are a father who wants energy left for family
  • Have worked with PTs, but the results never lasted
  • Want to understand your own data and mechanisms
  • Want this fixed once, not managed forever
  • Are ready to invest in a real solution, not a quick fix
This is not for you if you
  • Want a plan that assumes you have nothing else to do
  • Think you must trade family time for gym hours
  • Believe crazy workouts are the answer
  • Just want to be told what to do, without context
  • Want a six-week fix, then start over
  • Want a basic PDF: eat more chicken and broccoli
Approach

The core of the program.In 4 minutes.

Steps

Extensive business experience.Skip the woo-woo.

Roderick de Leeuw next to a helicopter in Seoul
Scene from my previous life: on the way to a Samsung factory in South Korea.

I work with a handful of men at a time, founders and executives, because being a real partner does not scale past that. My own years went into senior corporate roles, startups and scale-ups, advising C-level management and running my own interim company.

A former speed skater, now a father carrying the same full calendar you are. Having sat where you sit, I know what fits your agenda: the deeper why, decisions grounded in your own data, and a plan built around a life with no room for anything generic.

Roderick de Leeuw, MSc, CHPCFounder, Human Potential CoachingCoaching founders and executives since 2019
Read full story
Method

You drive.I navigate.

  1. 1Foundation
    ~6 weeks · weekly

    A deep reading of your body and the beliefs that ran every previous attempt. By the end of the first month the knowledge is yours: you know what your body has been doing, and how to change it.

  2. 2Burn
    ~12 weeks · weekly

    A few numbers from you each week keep the plan adjusted to your real life, not a fixed script. Weight comes off steadily, without hunger.

  3. 3Balance
    ~6 weeks · biweekly

    Pizza night, ice cream with the kids, the Friday drink, all back in on purpose. Your own data confirms the balance holds before we stop. You finish running the system without me.

Proof

Don't take my word for it.Take theirs.

Vincent van de Poll interview
“Now I feel fitter than ever. Physically, but also mentally.”Vincent van de PollCo-founder, Untapped
Practical

Keep the business dinners.Lose the weight.

No shopping list of a hundred products you have never heard of. No four cookbooks open on the counter while your kids wonder what you are doing.

If you like steak, smoked salmon and eggs, and can give one to three hours a week (most of it the session itself), you will enjoy this. You end up with a way of living you like, not one held together by lettuce and five HIIT sessions.

Online sessions

Frequent at the start, then naturally spaced out as it clicks. A week that will not move shortens the session, it does not skip it.

Concierge on WhatsApp

For the client dinner where the menu is chosen for you, or the flight that turns lunch into nothing until midnight.

Built around your calendar

Heavy travel, high-stress stretches, a schedule that will not bend: the plan accounts for them instead of collapsing the first time one hits.

Investment

Knowledge gets you started.Mindset keeps you there.

Roderick with a client
Roderick with a client

The Personal Program

Six months, one-on-one, built to fit your busy schedule.

6 monthsOne-on-oneOnline
€3,500
excl. btw
$4,000 no VAT (outside EU)Most clients find invoices are deductible
Book your Clarity Call

I take on 3 new men per month

Guarantees
✓
6 kg / 13 lbs guaranteed

Most men lose 10 to 14 kg / 22 to 31 lbs in 6 months. The six-month record is 24 kg / 53 lbs.

✓
Up to 2 extra months included

Followed the program but still below 6 kg / 13 lbs? I keep coaching you.

✓
Stay only if it fits

A full month to find out. If it is not for you, tell me before month one ends and you get the remaining five months back.

Of course, only you can implement the changes you set out to make, so results will vary.

Prefer in person? Live runs the same program with a session in Amsterdam every other week, at €5,500 excl. btw.
What's included
  • Fully customized system Built from your own data, not a template.

  • Online one-on-ones Weekly at first, spacing out as it clicks.

  • Deep mindset work We remove the pattern that ran every past attempt.

  • Concierge on WhatsApp Between sessions, for the dinners and the travel.

  • Custom blood panel proposal The markers worth actually tracking.

  • Custom fitness plan Never wonder what to do next. Built around your week.

  • Flexibility Add extra time if you need more to reach your goal.

  • Read more program details
Answers

Most clients start with questions.Here are the main ones.

How much time does this really take each week?

One to three hours, and most of that is the session itself. No logging every meal, no living in the gym.

What about business dinners and travel?

They stay. The plan is built around them, and WhatsApp support covers the dinner where the menu is chosen for you or the flight that turns lunch into nothing until midnight.

Is it hard?

It is not a test of willpower. We remove the pattern that made every past attempt a fight, so the plan runs without one.

How long until I see results?

Weight comes off steadily from the second phase on. The point is a result that still holds a year later, not a fast drop that bounces back.

What if I need more time than 6 months?

That is normal. I have had a client who lost 42 kg (93 lbs), and he needed more time to get there. Others had to move from Europe to the Emirates for work, which threw off their setup and also took a bit more time. When my experience and your data point to that being the obvious path, I will tell you in advance during the Clarity Call. If it only shows up along the way, we can always add extra months, in blocks of 3 or 6.

Are these results typical?

Most men lose 10 to 14 kg (22 to 31 lbs) in six months. The six-month record is 24 kg (53 lbs). I have also worked with men who wanted to lose 6 kg (13 lbs) and focused on more energy, less hunger and better focus. These are real clients, shown with their permission. Individual results vary and depend on you implementing the program. Everyone starts from a different place, so I would rather look at your numbers on a call than promise you someone else's result.

What if it is not for me?

A partnership only works if both of us are sure we are better together. So once we start working together, you get a full month to find out. If it is not for you, tell me before month one ends and you get the remaining five months back.

Why do I pay the full amount up front?

Because I want you committed to the change, not just to the first month. I tested payment in parts in the past, and in my experience commitment shows in the results. The exit after month one is what makes that safe.

What if I am on medication or have a condition?

Your own data and a custom blood panel guide the plan, and anything medical stays with your doctor. We build around your situation, not around a generic template.

Do I need to be a father?

No, it is not a requirement. I have noticed the approach works especially well for fathers, because they are busy at work and at home. No time to cook a second meal, no room for a complex routine. The plan is built around the week you already have.

Explore

Thirty minutes.Your move.

Book your Clarity Call. You leave with your main health metrics, an experience-based timeline, an action plan around your work, travel and family, and your options: do it yourself or work with me. It is free. In return, I ask you to book it only if you are serious about making a change.

I take on 3 new men per month

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